"Discover the Astonishingly Powerful Secrets of the Most Sought-After... Most Knowledgeable... And Most Respected Interviewers in the World...
And Begin Right Away To Leverage Expertise by Conducting Top-Notch, Content-Rich Interviews for
Your Own High-Demand, Profit-Pulling Products"
From The Desk of Heather Vale
Thursday, 11:03am
It was a nightmare.
A terrible nightmare I wouldn't soon forget. It didn't even feel like what I was watching was real... the girl on screen looked like some kind of scared mouse trying to pretend the camera wasn't there.
It was the worst interview I had ever seen in my life. No passion. No interest. No pizazz. No knowledge.
It seemed obvious to me that the interviewer had no right to be interviewing anybody.
And that interviewer was me.
Watching the first interview I ever did was the most devastating thing I had ever done in my life... and the most powerful thing I could be doing at that moment.
Because just then...
"Something important clicked..."
There had to be more to it than this. It couldn't just be about reading a list of questions off a page and waiting for the other person to fill in the blanks.
I had just conducted a questionnaire. I looked bored. I didn't care, and it was obvious.
Nobody cares about questionnaires.
Nobody will listen to an interviewer who doesn't know what they're doing. Nobody likes walking away from an interview feeling like they didn't learn anything new, that they wasted their time, that they were watching bored people who didn't even like each other.
And churning out that kind of content wasn't good enough for me. If I was going to do this, I was going to do the best job I could.
There was only one solution.
I had to discover...
"The secrets of the world's greatest..."
So I set out to study the best of the best. The top interviewers in the world.
What were they doing right? What were they doing wrong? What could I do the same, and what could I do better?
I discovered the hard way what the number one skill is that all interviewers need to have. And that led me to the truth about talk show hosts.
I analyzed and came up with the Anatomy of a Great Interview... and the Anatomy of a Great Question.
I learned the power of "dead air". And I realized some powerful metaphors that would allow me to take my skills to the next level.
And soon people were saying...
"I had become one of thebest!"
Yes. Finally. The toil and study and hard work had paid off.
I had gone from one of the worst interviewers I had ever seen on camera to someone who was told time and time again that I was the best interviewer they had ever been interviewed by.
Hollywood celebrities, top directors, writers, actors, musicians, politicians... they all wanted to be interviewed by me because I had cracked the code.
I knew what made a good interviewer... and I applied it to every interview I did.
Over the past several years I have brought those skills to the internet and become one of the best-known and most respected online interviewers.
Heather Gets It
"There's fine line between a connected, content-rich interview and what feels like an 'interrogation'. Heather Gets It!
Interviewing Unwrapped is a comprehensive resource revealing how she does it."
Shaune Clarke Copywriter and Interviewer
www.ShauneClarke.com/IntimateInterviews
What happens when you get good at doing interviews?
All the top celebrities and experts in your field want to be interviewed by you!
I have done thousands of interviews. Hundreds of them were with top celebrities and experts whose names you would recognize right away.
Just some of the top name people I've interviewed since I started working online in personal development and internet marketing in 2005 include:
Jack Canfield
Bob Doyle Joe Vitale
Mark Joyner David Garfinkel
Tim Knox Yanik Silver
Rosalind Gardner Josh Anderson
Jay Conrad Levinson Paul Colligan
Todd Gross Stephen Pierce
Randy Gage
Harris Fellman Willie Crawford
Lou D'Alo Joshua Shafran
Scott Paton Derrick VanDyke
Liz Tomey Aurelius Tjin
Tellman Knudson John Harricharan
Dr John F Demartini Mike Dooley
Bob Scheinfeld Ted Ciuba
Rich Schefren
Russell Brunson Keith Baxter
Dave Lovelace Brad Fallon
Joel Comm Adam Ginsberg
David Vallieres Armand Morin
Michael Cheney Jason James
Ken McCarthy Mike G
Alexandria K Brown
The Next Barbara Walters !
"Heather is the first interviewer to have ever caught me off guard. She has a razor sharp mind and a demeanor that could make her the next Barbara Walters."
Mark Joyner Godfather of Internet Marketing
#1 Best-selling author of "Simpleology"
www.markjoyer.name
"So What Do I Have To Share?"
What does all this mean to you, and why should you care?
Well, what good is it to become the best you can be at something without sharing it so that others can become the best they can be at it too?
I have been asked so many times how I do it that I'm about to let you unwrap all the secrets I have uncovered myself over years of studying and working on my skills.
Interviewing is a sadly overlooked skill. I can't count the number of interviews I've heard and seen that made me cringe almost as badly as when I cringed at my first TV interview. Sometimes it seems that people think anybody can do an interview, and it's the easiest thing in the world.
Well, anyone can ask questions. Anyone can conduct a questionnaire, like I did my first time out. Anyone can get a seasoned expert to share the same stories they share in every inteview; give the same advice they give to every audience. It's almost like you're just giving them a stage to give their standard keynote speech.
And since those experts know what they're doing, they deliver good content. But then, what are you there for? What's the purpose of an interviewer?
What do good interviewers know that bad ones don't?
"What Sets Apart The Bad From The Good?"
A good interviewer digs below the surface. A good interviewer asks questions that bring out new answers, that deliver unique content no other interviewer can get.
A good interviewer goes beyond the first "R" of interviewing relations to build Rapport rather than just get Respect. A great interviewer builds beyond the Rapport to establish Resonance, and that's when the magic happens.
A good interviewer understands that it's not just about the guest; and it's certainly not just about the interviewer. They know when to talk, how much to say, and when to shut up. They know that there is a third element to all interviews that is much more important than the two people carrying on a conversation. They know instinctively that they are not merely conversing, but are creating a new entity.
They know that the resulting content is an equal contribution in energy, but not in amount, between the parties involved in creating it.
And after reading and studying the principles, tools and techniques shared in Interviewing Unwrapped, you'll know what they know and be able to start producing top-notch quality interviews as well, that people want to purchase, listen to, and experience again and again.
Interviewing Unwrapped Book 1
Heather Vale, the Internet Interviewer, releases all her secrets developed and refined over 14 years of offline and online media interviewing.
Discover how to get top-notch profit-pulling content from your interviews for info-products, teleseminars, podcasts or traditional media from start to finish, idea to tracking down to booking the guests, and what to do once you land them.
This manual gives all the comprehensive how-to you need in order to conduct interviews the right way for the best content possible, drawing on a combination of the journalism tradition and marketing how-to, regardless of your model of distribution.
Here's a hint at what you'll unwrap...
What kinds of questions to ask and what to avoid to balance your interview, keep the audience and the interviewee intrigued and thinking, and get the best answers for the best content.
The Three L's that represent questions you should never ask unless you are specifically looking to provoke a certain type of response.
The truth about top interviewing myths that you have been programmed to believe, and that will harm your efforts if you're not aware of them.
How much "grilling" is really going on in most interviews, and when to balance your interview "meal" with questions that are shaken, stirred, gently tossed or over-easy.
The three kinds of "tough questions"and how to know when to ask each and when to avoid them.
The four factors that make a good thought-provoking question, and the one thing you must do to pull it off with the swiftness of turning on a light switch in your interviewee's brain.
The power of the "Columbo" question, and why you shouldn't be afraid to ask a dumb question at the right time.
Whether introverts or extroverts make the best interviewers, and what skills you need to work on to catch up with the other type.
How to keep control of the interview and steer it in the direction you want it to go while following the leads to unique content that most interviewers miss out on.
How to develop rapport with your guest even when coming into the interview cold, and how to take that rapport to the next level of the Three R's of Interviewing Relations.
How to prepare for your interviews, what not to do that could blow the whole thing, and how to handle that preparation when you're on.
How to bring your interview back on track if you get lost and don't know what to ask next.
How to know whether you're interviewing, conducting a questionnaire, or carrying on a conversation, and which of the three gets the most buzz-worthy and quality content every time!
The #1 skill required to be a top interviewer that 99% of people never do, and a powerful literary metaphor to help you remember it and pay attention to it every time.
How to choose a Topic, Purpose and Focus to determine the most effective combination of what you'll cover, as well as why and how.
How to get top-name guests to want to be interviewed by you, even if they don't yet know who you are.
How to set up your phone for recording your interviews and what to do with the recordings once they're done to ensure the best quality possible.
And so much more!
An Astonishing Host !
"Heather is an astonishing host. Her questions are brilliant and to the point, her interest is high and passionate.
I've been interviewed thousands of times but rarely by someone with such energy, skill and heart."
Dr. Joe Vitale Best-selling author of Life's Missing Instruction Manual and The Attractor Factor
Interviewing Unwrapped Book 2
Heather Vale turns the table on her colleagues and interviews 10 of the world's best online interviewers to find out their secrets to conducting top interviews.
Discover what the best of the best do to get hard-hitting content from their interviews, whether they're for info-products, membership sites, online talk shows, teleseminars, or podcasts... and how you can do the same thing!
This manual gives you all the transcripts from the interviews with all 10 interviewers, which you also get on CD.
And you also get powerful bonus tools to help you create your own powerful interviews and get the top-name guests right off the jump.
Here's a hint at what you'll unwrap...
How to overcome the desire to interrupt your guest and how to encourage them to tell you more.
How to get good content even if you don't care very much about the topic of the interview.
How much you should know about the topic in order to get the best possible answers for your audience.
How much information you should share with your interviewees to get the best content, and how to handle the interview flow based on that decision.
Why offline journalism is more forgiving than info-product creation, and how to combine the best of both worlds.
How copywriting is related to interviewing, and how to leverage the skills from both for even better content that converts to sales.
The one law of nature that drives your listeners, your customers and your guests, and what needs to be top of mind at all times to create a loyal following and turn content into cash.
How to make your guests feel comfortable so they don't mind sharing personal information with you.
Key phrases you can use to get a wayward interview back on trackwithout offending your interviewee or coming across as uncaring.
Seven basic income streams you can use to make money from your interviews as an infopreneur... and four of them are passive.
How to get the best research to allow you to ask specific, direct questions that provide rich content.
How to tap into the hot concepts of Web 2.0 to let your audience help shape the interview and feel like they're part of the content too.
How to avoid the trap of becoming a 'sideline correspondent' quickly gathering information, and engage your interviewee instead.
How to smoothly segue from content to sales pitch for valuable teleseminars that suck in the profits.
How to work with a co-host effectively so you're conducting a smooth interview with flow rather than stepping on each others' toes.
How to tactfully bring up hard-hitting topics that might contradict what your guest is saying without offending them.
How to build up credit in your emotional bank account that allows you to form a connection with your interviewee, and then withdraw from it to ask the hard questions when needed.
How to use a preliminary interview to go beyond what they teach in journalism school and make sure your interview goes better than planned.
The "Secret Six" types of Intimate Interview questions that allow you to get the right kind of answers anytime.
How to use interviewing skills to uncover the truth and the emotional tie-ins before writing profitable sales copy for yourself or a client.
When to toss in a secondary question and what it allows you to accomplish while your guest answers.
How do selectively use a pause to encourage a dump of information that goes far beyond surface content.
What a good interview has in common with sexual intimacy, and how you can use that knowledge to guide it along at the right pace.
The biggest mistake beginning interviewers make when they are just trying to position themselves as an expert beside their guests.
How to use the Zeigarnik Effect to keep customers interested as you transition from content to sales in teleseminars.
How to develop the #1 skill you require in the fastest and most effective way possible.
The most effective type of question you can ask and how to pull it off without any hurt feelings.
How to deal with a guest who won't answer your question and ensure that they give you the content you're looking for.
The 10-step Action Plan you can use to choose your topics and your guests, get started interviewing, and leverage your way to more interviews with experts in your niche.
Exactly what to send your big-name guests to make them chomp at the bit to endorse you and recommend you to their peers.
Exactly what powerful thought-provoking questions guaranteed to pull unique high-quality answers can be asked in any interview, any time, by just filling in the blanks.
How to conduct Intimate Interviews that encourage your guest to open up and reveal their most heart-felt and guarded secrets.
And so much more!
A Delightful And Perceptive Interviewer
"Heather is a delightful and perceptive interviewer. I have to admit that she got me to talk about things in public no other interviewer ever has — and I'll have you know I have been featured in the National Enquirer!"
David Garfinkel Founder, World Copywriting Institute
www.worldcopywritinginstitute.com
Interviewing Unwrapped 10 MP3 Set
10 of the world's best online interviewers reveal their most closely-guarded secrets on conducting content-rich interviews.
Listen in as the best in the field are unwrapped by Heather Vale to disclose what they do to get top-notch information from their interviews, whether they're for info-products, membership sites, online talk shows, teleseminars or podcasts... and how you can do the same thing!
These are the full high-fidelity audio interviews that the transcripts featured in Book 2 were taken from.
Here's a hint at what you'll unwrap...
Harris Fellman of Success Intensives reveals his secrets for getting good content even if he doesn't always get the right answers, how to overcome the desire to interrupt and give input, a powerful trick for bringing guests back to a topic they gloss over, the proper balance for content vs. pitch, and the most important factor that makes your interviews unique.
David Garfinkel of The World Copywriting Institute explains how online interviews relate to offline media, how copywriting and journalism overlap, the real purpose of a sales pitch and how much content to deliver before you get there, the three keys for asking a good question and getting a good answer, and how flexible you should be with your style.
Willie Crawford of The Internet Marketing Inner Circle shares how he gets big-name guests to reveal personal information, the number one secret to ensuring you get what you want from the interview, what kind of questions to ask for the best content, how much preparation you should do, and how to handle it when your interviewee gets thrown a curve ball.
Martin Wales of Customer Catcher Radio reveals how to handle the content delivery when the interview has different purposes, how to ensure you meet the two most important goals in every interview, how to avoid the biggest mistake beginner interviewers make that can cost you your audience, what your relationship to the listeners must be, and how to handle it when an unexpected problem arises.
Randy Gilbert of Inside Success Radio shares his powerful 60-minute interview format that guarantees great content and segues, how tightly you should stick to your outline, how to keep your guests on track, how to ensure you're asking what your audience wants to know, the best passive ways to monetize your interviews, how to get your guests to promote what you're doing, and one simple tactic to land big name guests.
Harrison Klein of True Millionaire Stories explains how to launch and keep a successful teleseminar series going, how to land the big-name guests and JV partners, the most powerful ways to do research, how to get unexpected content that nobody else has, how to get the topic of the call back on track for a sales portion, and a powerful model for creating the outline to a great teleseminar.
Lou D'Alo of Teleseminar Fortunes reveals the profit potential teleseminars can add to any business or marketing plan, what you need to communicate to your audience to have an effective call that most people overlook, how to straddle the fine line between sales and content calls, how to involve your audience for a viral effect, the very best formula for a 60-minute teleseminar, and how to inject social proof for higher sales.
Barry Goss of Manifest Life and Masters of the Secret explains the relationship between interviewing for face-to-face sales and for publication, what conversational interviews allow you to achieve, the big mistake TV correspondents make, how the audience fits into the conversation, how to effectively work with a co-host, how to use key phrases and a pre-interview to build rapport, and a tool that can be a lightning rod of referrals for more big name interviews.
Shaune Clarke of Intimate Interviews reveals the ways that being an interviewer opens doors, what an "emotional bank account" is and how to make deposits and withdrawals, what most interviewers do wrong that results in a Q&A session rather than an intimate interview, the six types of questions known as "The Secret Six", how to get your guests to dump deep information, how to interview for better copy, when to use a secondary question as a tool and the key to infusing an interview with viral momentum.
Mark Joyner of Simpleology shares the various objectives that need to be met for a successful interview, the biggest mistake beginning interviewers make that turns off the audience fast, how to use the Zeigarnik effect to hook your listeners in, the best types of questions to pull good content from your guests while earning their respect, how to deal with people who avoid your questions, how an interviewer needs to be positioned for greatest effect, and what the "tough" label really requires.
And so much more!
"How Much Is ThisInformation Worth?"
I've studied and practiced interviewing for over 15 years in every media imaginable to get to the point that I can share all this information with you.
You can take my over 15 years of expertise, trial and error, condensed into one manual, and apply it immediately to get top-notch interviews for high-quality information products, sales teleseminars, lead and traffic generation, and other powerful profit-building marketing objectives.
The 10 top interviewers I asked to share their secrets have been studying and building their skills through trial and error as well. And I made them share exactly what they knew so you could follow in their footsteps and do it the right way.
Their valuable information fills a second manual, along with some key tools anybody can use to conduct an interview worth talking about within minutes: a question template you can apply to any interview, an endorsement request that will bring you big-name referral after referral, and access to Shaune Clarke's Intimate Interviews breakdown that he delivers to high-paying customers in live seminars worldwide.
Shaune Clarke charges $395 for a 30-minute interviewing consultation. He gave me 60 minutes of his time —it's nothing but content.
He sells his Intimate Interviews home study course for $897... and you get a content-rich power-packed summary... FOR FREE !
Mark Joyner charges $2,000 an hour for his time. He gave me over 30 minutes of his most powerful thoughts on how to do interviews the right way and the wrong way... from both the perspectives of an interviewer and an interviewee.
I charge $495 for a 30-minute interviewing consultation... but you get it FREE by purchasing this package.
Interviewing Unwrapped EXTRA BONUS
30-minute Phone Consultation With Heather Vale ($495 Value)
Heather Vale, the Internet Interviewer, will spend up to 30 minutes on the phone with you, consulting you on your latest interviewing project or the project you want to start.
You will get a full personalized consultation on your interviewing questions, needs, desires, and stumbling blocks including projects you're working on or projects you'd like to tackle in the future.
Heather will give you her expertise, totally focused on you and your project for up to 30 minutes, and you will be able to ask her anything you like about how to do your interviews the most effective way, and how to get better content from what you're doing now.
Here's a hint at what we'll unwrap together...
We'll formulate a Topic for your interview or series.
We'll choose a Purpose for doing those interviews.
We'll Focus the Topic for your current or potential audience.
We'll discuss what kinds of questions you should ask to best meet your goals and desires.
We'll strategize how to get top-name guests in your niche.
You can ask things that you're stuck on and need help with.
You can share stumbling blocks you've experienced with past interviews so we can correct them for future interviews.
And whatever else you like in your time!
You Get All 12 Digital Products Including 2 Manuals with Step-by-Step Instruction, Bonuses, Templates and 10 Interview Transcripts, Plus 10 MP3 Recordings, All Available For Immediate Download...
Plus the $495 Phone Consultation with
"The Unwrapper" Heather Vale
If you you purchase this package and are not happy with it within 90 days of receipt, or do not feel the content included is worth far more than the price paid and will help you make the purchase price back many times over by giving you tools and techniques you can leverage again and again, just return the product to me and ask for a full refund!
Yes, you have a full 12 weeks to see for yourself just how powerful a program Interviewing Unwrapped really is. I'm so confident that you'll succeed with this program that I have removed any risk from the equation.
"Let's RecapWhat You Get"
Interviewing Unwrapped Book 1 by Heather Vale (Value = $295)
Comprehensive 100-page manual
Interviewing Unwrapped Book 2 Interviews by Heather Vale (Value = $295)
Transcripts of Interviews with 10 Top Online Interviewers:
Harris Fellman, David Garfinkel, Willie Crawford, Martin Wales, Randy Gilbert,
Harrison Klein, Lou D'Alo, Barry Goss, Shaune Clarke and Mark Joyner reveal their most prized secrets on conducting top-notch interviews that you can follow
Interviewing Unwrapped 10 MP3 Set Interviews by Heather Vale (Value = $295)
Audio Interviews with 10 Top Online Interviewers:
Harris Fellman, David Garfinkel, Willie Crawford, Martin Wales, Randy Gilbert,
Harrison Klein, Lou D'Alo, Barry Goss, Shaune Clarke and Mark Joyner reveal their most prized secrets on conducting top-notch interviews that you can follow
BONUS Question Template (Value = $95)
41 Questions and 16 Segues to apply to any interview
BONUS Testimonial Solicitation Email (Value = $95)
Barry Goss's no-fail testimonial request that attracts big-name guests like a magnet to recommend you to their peers
BONUS Intimate Interviews Material (Value = $295)
Shaune Clarke's seminar Power Point, best Intimate Interview with Brian Keith Voiles,
and video presentation
BONUS Interviewing Phone Consultation with Heather Vale (Value =$495)
One-on-one private phone consultation on your interviewing project, format, topics,
purpose, focus, ideas or stumbling blocks
TOTAL VALUE$1865.00
But even though it took me years to learn these skills, apply the knowledge, and compile the information for you...
And even though all ten of the world's best online interviewers who gave their time and valuable information usually charge much more than this for the time and information I got them to share with you...
And even though you can make back far more than the price of the package through applying these skills and making top-notch info-products, conducting affiliate sale teleseminars, or driving traffic and gathering leads with podcasts...
I'm not going to charge you what the package is worth.
Let's face it... this package isn't going to be for everyone.
If you're content with conducting mundane interviews that don't reveal any new content or provide real value to the listener, then this isn't for you.
If you think anybody can conduct good interviews by reading a list of pre-written questions and waiting for the answers, then this isn't for you.
If you are convinced that you can not conduct interviews even though I tell you I can show you not only how to do it but how to be great... then this isn't for you.
But if you know you're only a few steps away from churning out great, profit-pulling content... and you value quality knowledge and instruction being shared with you... and you commit to reading, listening to, and most importantly putting these skills into play and using the tools I'm providing you with...
Then you can start unwrapping the power of great interviews right away.
And I'll give you a special price to get you up and running with this package if you order it today...
Here's To Unwrapping the Power of Top-Notch Interviews,
Heather Vale
The Internet Interviewer
PS - >This is a digital downloadable package (nothing in the mail) that will be available to you immediately upon payment ... including the extra bonus interviewing consultation which you can claim immediately, or wait until you've gone over the package to formulate your game plan a bit.
PPS - By committing to your interviewing success today you're getting everything mentioned above, the complete Interviewing Unwrapped system, including the comprehensive instructional manual Interviewing Unwrapped Book 1, the full transcripts from the exclusive interviews with 10 of the World's Top Online Interviewers, the full audios of all the interviews on 10 MP3s, a 10-step Action Plan, the comprehensive Question Template that can be applied to any interview, the powerful Testimonial Solicitation Email, the Intimate Interviews presentation, audio interview and video, and a personal one-on-one interviewing consultation by phone with Heather Vale, all for only $297. This one time investment will be going up soon, so do not delay.
PPPS - I've done everything I can think of to help you master the powerful skill of interviewing and start creating top-notch content right away. This is the EXACT step by step process and principles that I have applied to become known as one of the top interviewers in Canada, and then online, and now you can do it too. And I've removed any risk with my 12 week guarantee. But you must make the commitment first, by taking action today.
Yes Heather, I Just Have To Have This Incredible Package! Count Me In Right Now!
I Understand That...
These are digital products that will be available for download , immediately after payment.
I can take advantage of my bonus interviewing consultation with Heather Vale right away, or wait until I have had a chance to go over the material.
The value of the purchase price can be made back many times over by applying the skills I'm about to learn.
My purchase is guaranteed for a full 90 days after receipt and if I don't feel it was worth much more than I paid, I can return all the products for my money back.
"Heather is the first interviewer to have ever caught me off guard. She has a razor sharp mind and a demeanor that could make her the next Barbara Walters."
"Heather is an astonishing host. Her questions are brilliant and to the point, her interest is high and passionate.
I've been interviewed thousands of times but rarely by someone with such energy, skill and heart." 
"Heather is a delightful and perceptive interviewer. I have to admit that she got me to talk about things in public no other interviewer ever has — and I'll have you know I have been featured in the National Enquirer!"
